The Hottest Asset Class of 2025 Is Calling Gen Z

December 4, 2025

2025 marks the biggest shift in investment behavior in the past decade.

No more “all-in crypto.”

No more “all-in stocks.”

Young investors across Southeast Asia are now moving toward a new model:

Diversifying assets – prioritizing USD-based income – and owning real, tangible assets.

Below are the 3 strongest megatrends of 2025, compiled by ToVest from market data, user behavior, and global investment patterns.

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RWA (Real World Assets): The Breakout Megatrend of 2025

Not just crypto.

Not just wealthy investors.

Gen Z and young Millennials (20–30 years old) are now buying U.S. assets through RWA.

Why RWA stands out in 2025:

  • High U.S. interest rates → T-Bills become the most attractive safe asset
  • RWA platforms let young investors buy from as little as a few dollars
  • Much lower fees compared to traditional banks
  • Transparent, fractionalized, easy to track

Hottest RWA assets of 2025:

  • U.S. Treasury Bills
  • U.S. stocks (AAPL, NVDA, MSFT…)
  • Corporate Bonds
  • Tokenized Real Estate (fractional U.S. property)

Why young investors are shifting to RWA

→ Because it’s a simple, safe, U.S.-standard way to grow wealth in USD.

AI Investment: Quality Over Hype

Unlike 2023–2024, in 2025:

  • Young investors no longer buy “AI projects just because they’re AI.”
  • They’ve started distinguishing real AI from AI marketing narratives.

Top AI sectors gaining serious investment:

  • AI Infrastructure (Nvidia, AMD)
  • AI Cloud Providers (MSFT, AWS)
  • Applied AI / SaaS AI
  • Robotics & Automation

New trend:

→ Young people now use AI to generate income, not just as an investment theme.

Multi-Income: Young People Refuse to Rely on One Source of Income

ToVest reports that 82% of users aged 22–32 aim to have at least two income streams in 2025.

The most common pathways:

  • Full-time job
  • Freelance / side jobs
  • AI automation income
  • RWA investments
  • Stock/crypto investments
  • Small-scale online businesses

This is becoming one of the most sustainable trends of the decade.

Trend Summary

2025 is not a temporary hype wave.

These three megatrends will likely continue for at least 3–5 more years.

Those who catch them early →

Will outperform the broader market by a large margin.